Monterey Bay Counties

The counties that make up the Monterey Bay Region are diverse, unique, and yet equally dynamic in their own right. Learn more about the three counties in the Monterey Bay Region, including demographic information, workforce data, and key industries.



Monterey County

Monterey County is situated along almost 100 miles of Pacific Ocean coastline. It is bordered on the inland sides by Santa Cruz County to the north, San Benito, Fresno, and Kings counties to the east, and San Luis Obispo County to the south. The county is comprised of two distinct sub-regions: the Monterey Peninsula, and the Salinas River Valley, which runs almost the entire length of the county.





Demographics:
  • 422,868 total population
  • Total labor force of 219,300 
  • Per capita personal income $41,138
Key industries for the county include:
  • Agriculture, Food & Wine
  • Tourism/Hospitality
  • Education
  • Military

Contact Monterey County



Santa Cruz County

Santa Cruz is located north of Monterey Bay, on the central coast of California. Surrounding counties include San Mateo to the North, Santa Clara to the east, and Monterey to the south. Mild weather, a major university, and proximity to the Silicon Valley contribute to the economic opportunities as well as the quality of life in the county. With an abundance of coastline, accessible beaches, and nearby mountains, Santa Cruz County is a popular vacation and recreation area.           




Demographics:
  • 267,569 total population
  • Total labor force of 149,000 
  • Per capita personal income $48,883
Key industries for the county include:
  • Agriculture, Food & Wine
  • Hospitality/Tourism
  • Technology
  • Education

Contact Santa Cruz County 



San Benito County

San Benito County is located in California’s central region, between Highway 101 and Interstate 5, one hour south of San Jose and an hour west of California’s agricultural central valley. Bordered to the north by Santa Cruz and Santa Clara, San Benito also shares boundaries with Merced and Fresno to the east, and Monterey County to the south and west. A coastal range of mountains known as the Gabilans establishes the western and southern boundary of San Benito County.




Demographics:

  • 56,527 total population

  • Total labor force of 27,000 

  •  Per capita personal income $35,029

Key industries for the county include:

  • Technology

  • Medical

  • Agriculture

Contact San Benito County